[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fCKTDFTASWywteqDud3dqo3rcj0wMW88LYTw3LUA5FUs":3},{"code":4,"msg":5,"data":6},200,"操作成功",{"id":7,"title":8,"content":9,"digest":10,"source":10,"coverPath":11,"thumbsCoverPath":12,"isTop":13,"isShow":14,"baseClick":13,"clickCount":15,"createTime":16,"typeId":17,"isNewest":18,"newsInfoTypeRespVo":19,"voiceUrl":22,"voiceSize":23,"taskId":24,"releaseTime":25,"titleEn":26,"contentEn":27,"voiceUrlEn":28,"taskIdEn":29,"voiceSizeEn":30},1191,"AI加持，玩具产业迎新跃迁 ","\u003Cp>\u003Cstrong class=\"ql-lineHeight-1-75\" style=\"font-size: 18px; color: rgb(255, 153, 0);\">继大模型后，具身智能已成为AI行业的新一个风口。其中，在玩具市场，借由大模型，传统玩具具备了“有温度”的交互能力，不仅能高情商陪聊，还能成为消费者的专属AI伙伴——玩具可以扮演你喜欢的角色，能听懂你的话、看懂你的动作，实现养成系的陪伴。\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">据市场研究公司Contrive　Datum　Insights报告，随着物联网、AI技术的快速发展，AI玩具市场以强劲态势加速扩张，预计到2030年全球AI玩具市场规模将达到363.77亿美元。深圳市玩具行业协会携手京东发布的《AI玩具消费趋势白皮书》显示，中国AI玩具市场规模至2030年前后将突破百亿元，年复合增长率超过70％以上。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">这一消费新兴赛道上，为共探AI玩具创新发展路径，助力行业加速跃迁，平台也在积极布局。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">近期，京东宣布进入具身智能赛道，推出“附身智能”品牌JoyInside，并率先落子AI玩具产业，目前已接入了AI潮玩Fuzozo芙崽、下棋机器人商汤元萝卜、教育机器人火火兔和心大陆等数十家头部机器人和AI玩具品牌。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">据悉，国内AI儿童行为习惯养成机器人心大陆（嘟嘟）在接入JoyInside后的定制版新品，能实现多模态情绪识别，具备“听懂”孩子喜怒哀乐的能力，当孩子沮丧时会进行主动抚慰。同时，嘟嘟具有“长期记忆”，能记住孩子的喜好，并在后续交流中提及引用，实现陪伴功能。据悉，有了JoyInside，嘟嘟平均用户对话时长提升了50％。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">AI潮玩Fuzozo芙崽的产品则被外界视为“AI版LABUBU”，在“618”首发预售3000余件销售一空。通过接入JoyInside，其可实现准确的情绪感知和拟人化反馈，AI支持生成陪伴日记，具备长期记忆、言行高度一致，打造出独特的“养成系”体验。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">随着AI技术的快速迭代，AI玩具正从简单的指令交互向情感链接、深度陪伴演进。此前，百度智能云依托大模型技术为AI玩具构建了“左脑”和“右脑”双智能中枢。一方面，提供音视频增强、多模态大模型和云渲染流化三大框架服务，支持语音、视觉、数字人、任务等多模态交互，并集成数学解题、英语对练、实事分析等教育功能，打造“智商担当”；另一方面，基于情感计算技术，让玩具实现情绪识别、主动关怀等拟人化交互，真正成为懂你的情感伙伴。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">“中国玩具之都”汕头澄海头部玩具制造企业实丰文化3月与百度智能云达成战略合作协议，共同发布首批AI玩具生产计划。目前，双方正以AI大模型为纽带，探索创新产品形态与玩法，推动澄海玩具向智能化、个性化、教育增值方向跨越式升级。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">在AI玩具行业爆发式增长背后，更多中小玩具品牌普遍面临AI算法开发能力不足、硬件改造成本居高不下、新品获客成本持续攀升的挑战。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">为此，在技术落地层面，百度智能云能为玩具企业制定专属轻量化方案，将复杂计算任务部署在云端，并提供30余款开箱即用的应用组件、内容资源，覆盖天气查询、故事播放、健康问答等娱乐和学习场景，玩具厂商可快速调用适配，大幅降低大模型技术接入门槛。在生态赋能层面，则通过整合商业落地、战略投资等经验与资源，为玩具制造商、IP创意方、模组供应商等各方搭载起开放协同的产业创新平台，推动AI大模型与玩具产业研发、生产、营销全链路融合，加速国潮IP数字化焕新、智能玩具创新迭代以及跨界融合的场景探索。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">从需求洞察、生产到运营全流程构建赋能体系，深耕AI玩具行业，京东超市也推出了一系列举措。在需求洞察方面，不再凭经验猜测“用户想要什么”，而是依托市场调研和趋势洞察，挖掘用户真实需求。同时，结合玩具厂商产品开发的专业力，联合推出符合用户需求的AI玩具产品。比如奥飞娱乐结合“喜羊羊”IP推出的产品，成功吸引了50％的IP粉丝和50％的母婴家长。在营销运营方面，其也宣布将打造10款“千万包销新品”和100款“百万新品”，整合京东站内外资源，提供采销1对1指导等服务，推动品牌新品“上新即打爆”。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(187, 187, 187);\">【新闻来源】央广网 记者 李子晨 \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.sohu.com\u002Fa\u002F921249284_362042?scm=1019.20001.0.0.0&spm=smpc.csrpage.news-list.10.1754464234085mCPpyTV\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"color: rgb(187, 187, 187);\">https:\u002F\u002Fwww.sohu.com\u002Fa\u002F921249284_362042?scm=1019.20001.0.0.0&spm=smpc.csrpage.news-list.10.1754464234085mCPpyTV\u003C\u002Fa>\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">\u003Cspan style=\"color: rgb(187, 187, 187);\">（本网转发此文章，旨在为读者提供更多的信息资讯，所涉内容不构成投资、消费建议。文章事实如有疑问，请与有关方核实，文章观点非本网观点，仅供读者参考。）\u003C\u002Fspan>\u003C\u002Fp>","","https:\u002F\u002Fimage.51xinwei.com\u002F2025\u002F08\u002F8a77227adabd4349b6aaa7bb2c24b241\u002FAI领域.jpg","https:\u002F\u002Fimage.51xinwei.com\u002F2025\u002F08\u002Fthumbs\u002F8a77227adabd4349b6aaa7bb2c24b241\u002FAI领域.jpg",0,1,208,"2025-08-06 18:29",2,false,{"id":17,"name":20,"enName":21},"芯位视野","Xinwei Vision","https:\u002F\u002Fxinwei-dev-test.oss-cn-shenzhen.aliyuncs.com\u002Fintelligent\u002Faudio%3A1a679e91-2e2f-404c-90d6-96d1f63ed33b%3A0.wav?Expires=1754532216&OSSAccessKeyId=LTAI5tNvY2RkKjZw4LLWsrPK&Signature=4I6fd%2FVNdJkYQk4FIRkNIHxa73M%3D",8602202,"1a679e91-2e2f-404c-90d6-96d1f63ed33b","2025-08-06 18:26","AI empowerment brings new transformation to the toy industry.","\u003Cp>\u003Cstrong class=\"ql-lineHeight-1-75\" style=\"font-size: 18px; color: rgb(255, 153, 0);\">After large models, embodied intelligence has become the new hotspot in the AI industry. In the toy market, with the help of large models, traditional toys have gained \"warm\" interactive capabilities, not only can they chat with high emotional intelligence, but also become consumers' exclusive AI partners - toys can play the roles you like, understand your words and interpret your actions, achieving a nurturing form of companionship.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">According to a report by market research company Contrive Datum Insights, with the rapid development of the Internet of Things and AI technology, the AI toy market is accelerating its expansion rapidly. It is expected that by 2030, the global AI toy market size will reach 36.377 billion US dollars. A white paper on AI toy consumption trends released by the Shenzhen Toy Association in collaboration with JD.com shows that the Chinese AI toy market will exceed ten billion yuan by around 2030, with an annual compound growth rate exceeding more than 70%.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">On this emerging consumer market, to jointly explore the innovation path of AI toys and help the industry accelerate its leap forward, platforms are also actively making arrangements.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">Recently, JD.com announced entering the embodied intelligence market, launching the \"embodied intelligence\" brand JoyInside, and first entering the AI toy industry, which has now integrated dozens of leading robot and AI toy brands, including AI trend toy Fuzozo Fuzai, chess robot SenseTime Yuanluo, educational robot Huohu Tu, and Xin Dalu, among others.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">It is reported that the domestic AI children's behavior habit cultivation robot Xin Dalu (Dudu) after joining JoyInside, the customized new product can achieve multimodal emotion recognition, and has the ability to \"understand\" children's joy, anger, sorrow, and happiness. When children are sad, it will provide active comfort. At the same time, Dudu has \"long-term memory,\" which can remember children's preferences and mention and refer to them in subsequent communication, realizing the companion function. It is reported that with JoyInside, Dudu's average user conversation time increased by 50%.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">The product of AI trend toy Fuzozo Fuzai is regarded as the \"AI version of LABUBU\" by the outside world, selling out over 3,000 pieces during its \"618\" pre-sale. Through the integration of JoyInside, it can realize accurate emotion perception and human-like feedback. The AI supports generating companion diaries, has long-term memory, consistent behavior and speech, and creates a unique \"cultivation-style\" experience.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">With the rapid iteration of AI technology, AI toys are evolving from simple command interaction to emotional connection and deep companionship. Previously, Baidu Intelligent Cloud built a \"left brain\" and \"right brain\" dual intelligent center for AI toys based on large model technology. On one hand, it provides audio and video enhancement, multimodal large model, and cloud rendering streaming three framework services, supporting multimodal interactions such as voice, vision, digital humans, and tasks, and integrating educational functions such as math problem solving, English practice, and current affairs analysis, creating an \"IQ carrier\"; on the other hand, based on affective computing technology, it allows toys to achieve emotion recognition and proactive care, providing human-like interaction, truly becoming an emotional partner who understands you.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">In March, the leading toy manufacturing enterprise Shishi Culture in Chaozhou, known as the \"Toy Capital of China,\" reached a strategic cooperation agreement with Baidu Intelligent Cloud, jointly launching the first batch of AI toy production plans. Currently, both parties are exploring innovative product forms and gameplay with AI large models as the link, promoting the leapfrog upgrade of Chaozhou toys towards intelligence, personalization, and educational value addition.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">Behind the explosive growth of the AI toy industry, more small and medium-sized toy brands generally face challenges such as insufficient AI algorithm development capabilities, high hardware modification costs, and continuously rising new product customer acquisition costs.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">To address this, in terms of technical implementation, Baidu Intelligent Cloud can develop tailored lightweight solutions for toy companies, deploying complex computing tasks in the cloud, and providing more than 30 ready-to-use application components and content resources, covering entertainment and learning scenarios such as weather inquiries, story playback, and health Q&A. Toy manufacturers can quickly call and adapt them, significantly lowering the entry barrier for large model technology. In terms of ecological empowerment, it integrates commercial implementation, strategic investment, and other experiences and resources to build an open and collaborative industrial innovation platform for toy manufacturers, IP creators, module suppliers, and others, promoting the full-chain integration of AI large models with the toy industry's R&D, production, and marketing, accelerating the digital renewal of national trend IP, the innovation and iteration of smart toys, and the exploration of cross-industry scenarios.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">From demand insight, production to operation process, building an empowerment system, JD Supermarket has also launched a series of measures. In terms of demand insight, instead of guessing \"what users want\" based on experience, it relies on market research and trend insights to uncover real user needs. At the same time, combining the professional power of toy manufacturers in product development, it jointly launches AI toy products that meet user needs. For example, the product developed by Ouyi Entertainment in combination with the \"Happy Sheep\" IP successfully attracted 50% of IP fans and 50% of maternal and infant parents. In marketing operations, it also announced the creation of 10 \"million-piece exclusive new products\" and 100 \"hundred-thousand-piece new products,\" integrating resources inside and outside the JD platform, providing 1-on-1 guidance for procurement and sales, and promoting brand new products to \"launch and explode immediately.\"\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(187, 187, 187);\">【News source】CRI Online Reporter Li Zichen \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.sohu.com\u002Fa\u002F921249284_362042?scm=1019.20001.0.0.0&spm=smpc.csrpage.news-list.10.1754464234085mCPpyTV\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"color: rgb(187, 187, 187);\">https:\u002F\u002Fwww.sohu.com\u002Fa\u002F921249284_362042?scm=1019.20001.0.0.0&spm=smpc.csrpage.news-list.10.1754464234085mCPpyTV\u003C\u002Fa>\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">\u003Cspan style=\"color: rgb(187, 187, 187);\">（This article is reposted by this website to provide readers with more information and news. The content involved does not constitute investment or consumption advice. If there are any doubts about the facts of the article, please verify with the relevant party. The views of the article do not represent the views of this website and are for reference only.）\u003C\u002Fspan>\u003C\u002Fp>","https:\u002F\u002Fxinwei-dev-test.oss-cn-shenzhen.aliyuncs.com\u002Fintelligent\u002Faudio%3A0f25aeaa-8281-4778-b806-193f91c2b37a%3A0.wav?Expires=1774838502&OSSAccessKeyId=LTAI5tNvY2RkKjZw4LLWsrPK&Signature=Om%2FSBqe6BeC4jJqmJvR%2FH689hFY%3D","0f25aeaa-8281-4778-b806-193f91c2b37a",12665016]