[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fk6zBrTrcf4QTLZqavJZY0kn-ly9xnnIZpXcAWSK_Fvc":3},{"code":4,"msg":5,"data":6},200,"操作成功",{"id":7,"title":8,"content":9,"digest":10,"source":10,"coverPath":11,"thumbsCoverPath":12,"isTop":13,"isShow":14,"baseClick":13,"clickCount":15,"createTime":16,"typeId":17,"isNewest":18,"newsInfoTypeRespVo":19,"voiceUrl":22,"voiceSize":23,"taskId":24,"releaseTime":25,"titleEn":26,"contentEn":27,"voiceUrlEn":28,"taskIdEn":29,"voiceSizeEn":30},1190,"QuestMobile最新榜单发布：AI插件爆发背后，社交平台“突围”","\u003Cp>\u003Cstrong class=\"ql-lineHeight-1-75\" style=\"font-size: 18px; color: rgb(255, 153, 0);\">自年初 DeepSeek 带动国内大模型热潮以来，AI 正迅速席卷整个中国互联网。不只是那些以 Chatbot 为主的 AI 原生应用，社交、购物、音频等传统 App 也陆续接入了大模型能力。激烈竞争之下，AI 赛道已然是一片红海。\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">近日，QuestMobile发布了2025年AI应用市场半年报。\u003C\u002Fspan>\u003Cstrong style=\"font-size: 18px;\">数据显示，上半年AI应用快速发展，形成了“四大梯队”的应用格局：第一梯队由AI搜索引擎、AI综合助手两个赛道构成，已经遥遥领先；第二梯队由AI社交互动、AI专业顾问组成；第三梯队由AI效率办公、AI图像处理构成；第四梯队包括AI创作设计、AI文案写作、AI学科教育等等。\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">在 AI 应用市场中，当前主流的应用形态有三种：原生 AI 应用、网页端 AI 应用，以及插件形态 AI 应用。其中，网页端 AI 应用受限于使用场景与体验，增长逐渐陷入停滞。而原生 AI 应用虽然发展迅猛，但在经历了前期的爆发式增长后，随着市场竞争加剧，获客成本也越来越高。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">在这一背景下，插件形态 AI 应用开始崛起。QuestMobile 发布的最新报告显示，截止到2025年6月，“移动端-应用插件（In-App AI）”用户规模6.3亿，“移动端-原生App”用户规模为5.7亿，“PC网页应用”用户规模为1.8亿，相比3月份变化分别为增长0.5亿、下降0.2亿、下降0.3亿。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">“应用插件”的增长，反映出了用户使用AI时往往采用“场景化工具”的定位，更深层，则体现出用户对“大模型稳定输出结果”的诉求，一旦AI插件深度融入到头部厂商的业务流程之中且能持续输出稳定结果，“可选”就成了“优先选”，例如，百度AI、夸克AI搜索的使用率分别达到9.6%、56.0%，微博AI智搜使用率为3.8%。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cstrong class=\"ql-lineHeight-1-75\" style=\"font-size: 18px;\">AI 应用插件之所以能快速崛起，主要原因在于其 “轻量化” 与 “场景化”。与原生 AI 应用相比，AI 应用插件无需单独下载安装，用户可以在使用原有 App 的过程中，随时调用 AI 功能，使用门槛与成本几乎为零。\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">对 App 开发者而言，接入 AI 应用插件同样有着诸多好处。一方面，这可以为用户带来全新的体验，提升用户对产品的好感度与粘性；另一方面，接入 AI 应用插件的开发成本较低，且能够快速上线，有利于产品在激烈的市场竞争中抢占先机。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">如今，插件化已成为 AI 应用发展的重要趋势。在这一趋势下，诸多传统 App 纷纷接入 AI 插件，试图借助 AI 的力量实现 “第二增长曲线”，微博便是其中之一。早在 2024 年，微博就在 AI 大模型技术变革的推动下，推出了具有微博特色的 AI 搜索产品 —— 微博智搜。今年 2 月，微博又率先接入 DeepSeek-R1 大模型，大幅提升了微博智搜的 AI 能力。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">在这份最新的报告中可以发现，月活跃用户规模千万以上的TOP10 应用插件中，Qbot（QQ浏览器）和AI微博智搜（微博）均呈现出了高速增长，背后都具有共通性：平台借力、场景革命及场景融合的典型范式。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cimg alt=\"undefined\" src=\"https:\u002F\u002Fimage.51xinwei.com\u002F2025\u002F08\u002Fb426cd8f1a7346e897df95d23a00b2c4\u002Fb932-f7649d9dd90bdb359f9df25d8beb5b24.png\" width=\"undefined\" height=\"undefined\" style=\"display: block; margin: auto;\">\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">另一方面，AI应用月人均使用次数则直接代表用户对AI产品的使用粘性。夸克自搜索框升级后，成效凸显，内容驱动的微博找到了特定场景下的搜索驱动。以数据为例，夸克AI搜索月人均使用次数为64.9次，而微博紧随其后达到了36.6次。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cimg alt=\"undefined\" src=\"https:\u002F\u002Fimage.51xinwei.com\u002F2025\u002F08\u002F1c6ffc39f8c749ccb7b47799ba891abb\u002Fa29c-4c601f26971b9c534e332c94aacb05d3.png\" width=\"undefined\" height=\"undefined\" style=\"display: block; margin: auto;\">\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">作为国内头部社交媒体平台，微博拥有庞大的用户基础。今年 5 月，微博的月活跃用户数达到 5.99 亿，日活跃用户数达到 2.65 亿。如此庞大的流量，为微博智搜的推广与增长提供了坚实的基础。当微博智搜向全量用户开放后，大量微博用户在体验了这一功能后，迅速被其吸引，成为了微博智搜的忠实用户。在AI应用插件用户规模飙升榜中，AI微博智搜6月应用复合增长率达到了41.7%，MAU近6100万。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cimg alt=\"undefined\" src=\"https:\u002F\u002Fimage.51xinwei.com\u002F2025\u002F08\u002F143ccaff93a14a99b6ec18a9ae32b915\u002F3b9c-89eb095504fe46f9deb75e46cc0ab3be.png\" width=\"undefined\" height=\"undefined\" style=\"display: block; margin: auto;\">\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">强大的 AI 能力、与平台生态的深度融合，以及平台的流量扶持，共同造就了微博智搜的爆发式增长。而微博智搜的成功，也为其他传统 App 接入 AI 应用插件提供了宝贵的借鉴经验。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(187, 187, 187);\">【新闻来源】新浪科技 \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Ffinance.sina.com.cn\u002Froll\u002F2025-08-05\u002Fdoc-infixuqp4601140.shtml\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"color: rgb(187, 187, 187);\">https:\u002F\u002Ffinance.sina.com.cn\u002Froll\u002F2025-08-05\u002Fdoc-infixuqp4601140.shtml\u003C\u002Fa>\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">\u003Cspan style=\"color: rgb(187, 187, 187);\">（本网转发此文章，旨在为读者提供更多的信息资讯，所涉内容不构成投资、消费建议。文章事实如有疑问，请与有关方核实，文章观点非本网观点，仅供读者参考。）\u003C\u002Fspan>\u003C\u002Fp>","","https:\u002F\u002Fimage.51xinwei.com\u002F2025\u002F08\u002F5d0e020952da4752ae186a7eae69b8d2\u002FAI领域.jpg","https:\u002F\u002Fimage.51xinwei.com\u002F2025\u002F08\u002Fthumbs\u002F5d0e020952da4752ae186a7eae69b8d2\u002FAI领域.jpg",0,1,216,"2025-08-06 18:04",2,false,{"id":17,"name":20,"enName":21},"芯位视野","Xinwei Vision","https:\u002F\u002Fxinwei-dev-test.oss-cn-shenzhen.aliyuncs.com\u002Fintelligent\u002Faudio%3A2fc791b7-9e49-45d1-9152-fd635e86a19b%3A0.wav?Expires=1754479855&OSSAccessKeyId=LTAI5tNvY2RkKjZw4LLWsrPK&Signature=DzLyQ7bo3Yp3QrHoNSz3ogolwpc%3D",8479316,"2fc791b7-9e49-45d1-9152-fd635e86a19b","2025-08-06 18:00","QuestMobile's latest ranking released: Behind the AI plugin boom, social platforms \"break through\"","\u003Cp>\u003Cstrong class=\"ql-lineHeight-1-75\" style=\"font-size: 18px; color: rgb(255, 153, 0);\">Since the beginning of the year, DeepSeek has driven the popularity of large models in China, and AI is rapidly sweeping across the entire Chinese internet. Not only are AI-native applications mainly based on Chatbots, but traditional apps such as social media, shopping, and audio have also gradually integrated large model capabilities. Under intense competition, the AI sector has become a red sea.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">Recently, QuestMobile released its half-year report for the 2025 AI application market.\u003C\u002Fspan>\u003Cstrong style=\"font-size: 18px;\">Data shows that AI applications developed rapidly in the first half of the year, forming a \"four-tier\" application structure: The first tier consists of two tracks, AI search engines and AI comprehensive assistants, which have already taken a significant lead; The second tier includes AI social interaction and AI professional consultants; The third tier consists of AI efficiency office and AI image processing; The fourth tier includes AI creation design, AI content writing, AI subject education, etc.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">In the AI application market, the current mainstream application forms are three types: native AI applications, web-based AI applications, and plugin-type AI applications. Among them, web-based AI applications are limited by usage scenarios and experience, and their growth has gradually stagnated. While native AI applications have developed rapidly, after an initial explosive growth, with increased market competition, customer acquisition costs have also become higher.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">In this context, plugin-type AI applications began to rise. According to the latest report released by QuestMobile, as of June 2025, the user scale of \"mobile - in-app AI\" was 630 million, the user scale of \"mobile - native app\" was 570 million, and the user scale of \"PC web application\" was 180 million. Compared to March, the changes were an increase of 50 million, a decrease of 20 million, and a decrease of 30 million, respectively.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">The growth of \"application plugins\" reflects that users often use AI with a \"scenario-specific tool\" positioning. Deeper down, it reflects users' demand for \"stable output results from large models.\" Once AI plugins are deeply integrated into the business processes of leading manufacturers and can continuously provide stable results, \"optional\" becomes \"preferred.\" For example, the usage rates of Baidu AI and Quark AI search are 9.6% and 56.0%, respectively, and the usage rate of Weibo AI ZhiSou is 3.8%.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cstrong class=\"ql-lineHeight-1-75\" style=\"font-size: 18px;\">AI application plugins can quickly rise mainly because of their \"lightweight\" and \"scenario-based\" features. Compared with native AI applications, AI application plugins do not require separate downloads and installations. Users can call AI functions at any time while using existing apps, with almost zero usage threshold and cost.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">For app developers, integrating AI application plugins also has many benefits. On one hand, this can bring users a new experience, enhancing users' satisfaction and stickiness with the product. On the other hand, the development cost of integrating AI application plugins is low, and they can be launched quickly, which helps products seize the opportunity in the fierce market competition.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">Now, the plug-in model has become an important trend in AI application development. Under this trend, many traditional apps have integrated AI plugins, trying to achieve a \"second growth curve\" by leveraging AI. Weibo is one of them. As early as 2024, Weibo, driven by the transformation of AI large model technology, launched a unique AI search product for Weibo - Weibo ZhiSou. In February of this year, Weibo was the first to integrate the DeepSeek-R1 large model, significantly enhancing the AI capabilities of Weibo ZhiSou.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">In this latest report, among the top 10 application plugins with more than ten million monthly active users, Qbot (QQ Browser) and AI Weibo ZhiSou (Weibo) both showed rapid growth. They both have common characteristics: the typical pattern of platform leverage, scenario revolution, and scenario integration.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cimg alt=\"undefined\" src=\"https:\u002F\u002Fimage.51xinwei.com\u002F2025\u002F08\u002Fb426cd8f1a7346e897df95d23a00b2c4\u002Fb932-f7649d9dd90bdb359f9df25d8beb5b24.png\" width=\"undefined\" height=\"undefined\" style=\"display: block; margin: auto;\">\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">On the other hand, the average monthly usage frequency of AI applications directly reflects users' stickiness towards AI products. After Quark upgraded its search box, the effect became evident. Weibo found a specific scenario-driven search within content-driven scenarios. For example, Quark AI search has an average monthly usage frequency of 64.9 times, and Weibo followed closely with 36.6 times.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cimg alt=\"undefined\" src=\"https:\u002F\u002Fimage.51xinwei.com\u002F2025\u002F08\u002F1c6ffc39f8c749ccb7b47799ba891abb\u002Fa29c-4c601f26971b9c534e332c94aacb05d3.png\" width=\"undefined\" height=\"undefined\" style=\"display: block; margin: auto;\">\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">As a leading social media platform in China, Weibo has a vast user base. In May of this year, Weibo's monthly active users reached 599 million, and daily active users reached 265 million. Such a massive traffic provides a solid foundation for the promotion and growth of Weibo ZhiSou. After Weibo ZhiSou was opened to all users, a large number of Weibo users were quickly attracted after experiencing this function and became loyal users of Weibo ZhiSou. In the list of AI application plugin user scale surges, AI Weibo ZhiSou achieved a composite growth rate of 41.7% in June, with MAU approaching 61 million.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cimg alt=\"undefined\" src=\"https:\u002F\u002Fimage.51xinwei.com\u002F2025\u002F08\u002F143ccaff93a14a99b6ec18a9ae32b915\u002F3b9c-89eb095504fe46f9deb75e46cc0ab3be.png\" width=\"undefined\" height=\"undefined\" style=\"display: block; margin: auto;\">\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 18px;\" class=\"ql-lineHeight-1-75\">Strong AI capabilities, deep integration with the platform ecosystem, and platform traffic support have jointly led to the explosive growth of Weibo ZhiSou. The success of Weibo ZhiSou has also provided valuable reference experiences for other traditional apps to integrate AI application plugins.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(187, 187, 187);\">[News source] Sina Technology \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Ffinance.sina.com.cn\u002Froll\u002F2025-08-05\u002Fdoc-infixuqp4601140.shtml\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"color: rgb(187, 187, 187);\">https:\u002F\u002Ffinance.sina.com.cn\u002Froll\u002F2025-08-05\u002Fdoc-infixuqp4601140.shtml\u003C\u002Fa>\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">\u003Cspan style=\"color: rgb(187, 187, 187);\">（This article is reprinted by this site to provide readers with more information and news. The content involved does not constitute investment or consumption advice. If there are any questions about the facts of the article, please verify with the relevant parties. The views of the article are not the views of this site and are for reference only.）\u003C\u002Fspan>\u003C\u002Fp>","https:\u002F\u002Fxinwei-dev-test.oss-cn-shenzhen.aliyuncs.com\u002Fintelligent\u002Faudio%3A7cf39066-ad7d-456c-a57f-21314bfabe12%3A0.wav?Expires=1774838502&OSSAccessKeyId=LTAI5tNvY2RkKjZw4LLWsrPK&Signature=Nn7quilqkg8vzb8tmzeizd8Dq%2FA%3D","7cf39066-ad7d-456c-a57f-21314bfabe12",10895662]